How to Use Squidoo to Market Your Product or Opportunity
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
On the internet today, there seems to be an almost overwhelming number of marketing strategies you can use to promote your MLM home business. There is one free mlm tool that you can use to generate cheap mlm leads for free. This tool is Squidoo.
Squidoo is a social network marketing site that continues to grow by leaps and bounds. With Squidoo, all you do is create a lens. A lens is like a mini-website. Once your lens is created, simply put in content that you know folks in your niche will love and rave about. The more helpful your lens, the more popular it will be and the higher it will get ranked by your peers.
Before you join Squidoo and create your first lens, keep this in mind:
-Make sure you invest time and effort in building lenses that will have folks all over the net talking about them.
-Do most of your work by hand instead of automating it; in other words, no putting out thousands of junk pages with software to just to get more inbound links.
-Keep a long term view. Your lenses may not bring you huge amounts of traffic like the #1 spots on Google, but the kind you get will be human and very targeted.
Got it? Good. Now here are the Squidoo secrets you need to use to generate cheap mlm leads (meaning free!).
-Secret #1: Make your lens useful and informative. If you know your niche well, make sure your lens gives them what they want. If you do this, they will keep coming back.
Don’t make your lens a one-stop-shop, but more a guide book which leads to a collection of the best. By this I mean your lens should have the most appropriate and useful informative gathered from resources around the Web related to your mlm product or service.
Secret #2: Make your lens remarkable. Remember, using Squidoo is a great free mlm tool that you can use to generate leads and build relationships. Try to find a way to make it stand out from other similar lenses.
Secret #3: Share it! If you are one who participates in forums, write articles, participate in online groups, blog, have a regular email address, etc. , have a signature line that points to your lens. Make it interesting enough so that people will want to click.
Secret #4: Request ratings. What happens with Squidoo is that if many people rate your lens, it causes your rankings to rise very quickly. You can get ratings by asking visitors to rate, and in your signature file (as discussed above, also put a blub about ranking it). You can also surf around Squidoo for lenses that are related to your topic. When you find a high ranked lens, rate it and then invite the lens maker to visit yours and rate it as well. Please take a moment to view and rank my squidoo lens HERE!
Secret #5: Don’t let your lens stagnate. What happens is if you make no updates to your lens for too long, it will slowly drop in rankings. Also, if you add new modules from time to tome, rankings improve as well. You can also write a short article (250-300 words works best), throw in a few new links, etc. Just keep things moving and growing.
Secret # 6: Get those links. You will need to market your lens just like any other website. A good way to do this is by getting links. You can get links a number of ways such as by writing articles related to your lens topic and with the same keywords, blog posts, submitting to link directories, classified ads, etc. The list is almost endless!
Secret #7: Use social bookmarking services. This is a must as Squidoo put links to them near the top of your lens. You can use sites such as Del.icio.us, Digg, etc.
Secret #8: Create a newsworthy lens. Is there anything “newsy” about your lens? You very well could create some sort of “angle” and then use it to talk to the media through a means such as a press release. If your lens isn’t “newsy” yet, you can build one just for the press and then link it back to your main lens. Pick a hot topic and you never know what will happen!
Hopefully, you have gotten some useful ideas about how Squidoo can be used as a free MLM tool to market your mlm products or opportunity, develop cheap mlm leads, and to build relationships. Plus, you can get good rankings with Google! Go now, and get your free account and watch your traffic rankings and sign-ups soar.
P.S. The "Squidoo" links you see in this blog will link you directly to the sign up page :-)
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Thursday, September 27, 2007
Wednesday, September 26, 2007
Bonus SEO Tips
Bonus SEO Tips
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
I've got some bonus SEO tips for you today.
1: Don't bother "submitting" your sites to
the search engines.
It's a waste of time and money. Search engines
index and rank sites from the number of links
pointing to the pages you want ranking. So
save your money and never submit your site.
2: Do submit your sites to directories
This is a great way to get loads of "on topic"
links to your site. Pop over to Digitalpoint.com
and look under "services offered" - there are
plenty of people who will do the job for you.
Have a great day,
Jeni Ann Kessinger
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
I've got some bonus SEO tips for you today.
1: Don't bother "submitting" your sites to
the search engines.
It's a waste of time and money. Search engines
index and rank sites from the number of links
pointing to the pages you want ranking. So
save your money and never submit your site.
2: Do submit your sites to directories
This is a great way to get loads of "on topic"
links to your site. Pop over to Digitalpoint.com
and look under "services offered" - there are
plenty of people who will do the job for you.
Have a great day,
Jeni Ann Kessinger
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Marketing Strategies that EMPOWER Success
Marketing Strategies that EMPOWER Success
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
So keep your eyes peeled for your next lesson -- the SAFE
way to Email
Sincerely,
Jennifer Kessinger
http://www.BrightFutureWeb.com
P.S. Picture your business growing faster than ever -
possibly DOUBLING OR TRIPLING your income in record time.
Piece of cake! Now imagine the icing on the cake: having
more time to do the things you enjoy. Think about spending
more time with your family and enjoying the finer things in
life.
It`s difficult to do it alone. But with EMPOWERISM you`ll
learn the PREMIER MARKETING STRATEGIES that the pros are
using. Plus, you can take advantage of Empowerism`s RSVP
and get D0UBLE your money on EACH leads order!
http://www.BrightFutureWeb.com/pluginpower.html
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.BrightFutureWeb.com/pips.html
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
So keep your eyes peeled for your next lesson -- the SAFE
way to Email
Sincerely,
Jennifer Kessinger
http://www.BrightFutureWeb.com
P.S. Picture your business growing faster than ever -
possibly DOUBLING OR TRIPLING your income in record time.
Piece of cake! Now imagine the icing on the cake: having
more time to do the things you enjoy. Think about spending
more time with your family and enjoying the finer things in
life.
It`s difficult to do it alone. But with EMPOWERISM you`ll
learn the PREMIER MARKETING STRATEGIES that the pros are
using. Plus, you can take advantage of Empowerism`s RSVP
and get D0UBLE your money on EACH leads order!
http://www.BrightFutureWeb.com/pluginpower.html
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.BrightFutureWeb.com/pips.html
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Monday, September 24, 2007
Website Design Tips
Website Design Tips
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
So how much attention do you pay to *how* your present
your webpages ?
Do you just write away and then slap them up in the hope
that people might just notice them ?
Does anyone search for the subjects you are writing about
on the internet any more ?
"how to develop your website page"
It's really important for MSN and Yahoo, and plays a part
in ranking for Google.
Here are some easy tips to get start with.
- your page title is the most important factor so make
sure you spend time on it and get it right
- don't name all of your pages the same (I have seen this
so many times - the SEs will flag this as duplicate
content and you can wave bye-bye to your website)
- ensure you use your meta-description tag - put some
additional keywords in it - you'll rank for those
- don't target the really big search terms because you will
have no chance for ranking for these - so why do it?
- target terms people are actually searching for and
don't have much competition..
To your success,
Jeni Ann Kessinger
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
So how much attention do you pay to *how* your present
your webpages ?
Do you just write away and then slap them up in the hope
that people might just notice them ?
Does anyone search for the subjects you are writing about
on the internet any more ?
"how to develop your website page"
It's really important for MSN and Yahoo, and plays a part
in ranking for Google.
Here are some easy tips to get start with.
- your page title is the most important factor so make
sure you spend time on it and get it right
- don't name all of your pages the same (I have seen this
so many times - the SEs will flag this as duplicate
content and you can wave bye-bye to your website)
- ensure you use your meta-description tag - put some
additional keywords in it - you'll rank for those
- don't target the really big search terms because you will
have no chance for ranking for these - so why do it?
- target terms people are actually searching for and
don't have much competition..
To your success,
Jeni Ann Kessinger
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
FREE Copy Of Dotcomology!
Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"
These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.
The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.
More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.
I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?
For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.
I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.
Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"
These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.
The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.
More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.
I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?
For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.
I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.
Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
8 Steps to Irresistible Email Copy Every Time
8 Steps to Irresistible Email Copy Every Time
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"
- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"
Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).
Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.
Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.
How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.
=> Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.
- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.
That`s a wrap for this lesson. Next time we`ll be saluting
"Triggers." No, not horses named in honor of Roy Rogers old
steed -- trigger WORDS that will have consumers begging you
to take the money out of their wallets.
Sound good? Stay tuned!
Sincerely,
Jennifer Kessinger
http://www.BrightFutureWeb.com
P.S. Empowerism RSVP is a revolutionary approach to
wealth-building, the Web`s premiere all-in-one solution for
success on the Internet. You`ll easily add thousands of
dollars to your monthly income with RSVP where everyone who
BUYS AFTER YOU lands UNDER YOU in the matrix. See how
EVERYONE is getting DOUBLE their money on our leads!
http://www.BrightFutureWeb.com/pluginpower.html
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.BrightFutureWeb.com/pips.html
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"
- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"
Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).
Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.
Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.
How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.
=> Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.
- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.
That`s a wrap for this lesson. Next time we`ll be saluting
"Triggers." No, not horses named in honor of Roy Rogers old
steed -- trigger WORDS that will have consumers begging you
to take the money out of their wallets.
Sound good? Stay tuned!
Sincerely,
Jennifer Kessinger
http://www.BrightFutureWeb.com
P.S. Empowerism RSVP is a revolutionary approach to
wealth-building, the Web`s premiere all-in-one solution for
success on the Internet. You`ll easily add thousands of
dollars to your monthly income with RSVP where everyone who
BUYS AFTER YOU lands UNDER YOU in the matrix. See how
EVERYONE is getting DOUBLE their money on our leads!
http://www.BrightFutureWeb.com/pluginpower.html
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.BrightFutureWeb.com/pips.html
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
Sunday, September 23, 2007
Autoresponders Are Awesome!
Autoresponders Are Awesome!
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
This lesson is going to introduce you to your new best
friend -- the autoresponder.
One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow
up while you do the things that you do best -- build your
business...putter in the garden...chase your kids around the
house...catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you
how to make it super-effective. If you don`t have an
autoresponder, Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism is
truly dedicated to providing an ALL-IN-ONE SOLUTION to the
challenges of selling on the Internet. I hope you`ll visit
our site and let us "show you around" Empowerism and the
exciting RSVP -- the NEW way to buy leads.)
============================================
Using Autoresponders To Multiply Marketing Power &
Save Time!
============================================
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
Autoresponder heaven I tell ya! I couldn't live without mine :-)
Bye for now!
Sincerely,
Jennifer Kessinger
http://www.BrightFutureWeb.com
P.S. Don`t stumble around in the dark trying to make your
fortune on the Internet. Let Empowerism RSVP - The NEW Way
to Buy Leads - light the way with its mega-watt system.
Visit NOW and D0UBLE your MONEY on every order:
http://www.BrightFutureWeb.com/pluginpower.html
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.BrightFutureWeb.com/pips.html
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
Copyright © Jennifer Kessinger
http://www.BrightFutureWeb.com/pips.html
This lesson is going to introduce you to your new best
friend -- the autoresponder.
One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow
up while you do the things that you do best -- build your
business...putter in the garden...chase your kids around the
house...catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you
how to make it super-effective. If you don`t have an
autoresponder, Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism is
truly dedicated to providing an ALL-IN-ONE SOLUTION to the
challenges of selling on the Internet. I hope you`ll visit
our site and let us "show you around" Empowerism and the
exciting RSVP -- the NEW way to buy leads.)
============================================
Using Autoresponders To Multiply Marketing Power &
Save Time!
============================================
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
Autoresponder heaven I tell ya! I couldn't live without mine :-)
Bye for now!
Sincerely,
Jennifer Kessinger
http://www.BrightFutureWeb.com
P.S. Don`t stumble around in the dark trying to make your
fortune on the Internet. Let Empowerism RSVP - The NEW Way
to Buy Leads - light the way with its mega-watt system.
Visit NOW and D0UBLE your MONEY on every order:
http://www.BrightFutureWeb.com/pluginpower.html
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.BrightFutureWeb.com/pips.html
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About the Author:
--------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BrightFutureWeb.com
--------------------------------------------------------
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